If you live on Maui, chances are you’ve already enjoyed one (or several) of Maui Brewing Company’s award-winning beers. The brewery has a production facility in Lahaina and a brewpub in Kahana, which is open daily for lunch and dinner and offers an ever changing selection of over a dozen of their own beers on tap. MBC also offers four of its most popular beers in cans year-round (plus a few limited releases) at grocery and liquor stores around state, as well as 11 other states and 4 countries, if you aren’t lucky enough to live in Hawaii.
Founded in 2005, Maui Brewing Company is one of Hawaii’s fastest growing companies. They announced early this year that they would be opening a new production facility in Kihei, near the Maui Research and Technology Park. The facility will include a brewery, a tasting room and eventually a full-service brewpub. Until construction of the brewpub is complete, MBC is looking to have local food trucks on-site. The new brewery is being designed to offer tours on more of a daily basis. The Lahaina facility currently only offers tours a few days a week due to safety and production schedules. The new facility is also expected to increase beer production by five-fold, and they eventually plan to add hand-crafted sodas, ciders, meads and distilled products to their ever expanding menu of craft beer.
I was curious to know more about the Kihei project. MBC owner and founder Garrett Marrero was kind enough to take some time out of his busy schedule for a quick interview, even answering a few of my follow up questions via email VERY early on a Saturday morning. I guess that’s how you become the owner of a successful company!
Maui Made: How is the Kihei project going?
Garrett Marrero: We are currently scheduled to break ground on July 8th. Its been quite the adventure planning every detail, researching equipment. The County has been very helpful as they see the success we’ve had already in bringing more jobs to Maui and showing that you can manufacture here. It’s going to be a long road by the time we’re done in kihei with all phases but it’ll be worth it. We simply cannot keep up with orders, local, mainland, and international distributors are all being shorted between 30 and 50% of what they order. We don’t actively sell beer in that we don’t have any reps in markets outside of Maui. This is just current demand for the 11 States and 4 countries we’re in. Kihei will help us meet demand and open more markets.
A Concept Drawing of the Kihei Facility
MM: Tell me about your latest canned beer release –
GM: Our Spring release, Lemongrass Saison, is a collaboration brewed with our friends at the Lost Abbey with pilsner, vienna, and munich malts, hopped with nelson sauvin and citra hops, finished with locally raised Lemongrass. Our Saison is malty, spicy, refreshing and carries a beautiful aroma of citrus and fruit esters. (ABV: 5.0%, IBU: 18)
Even the artwork on the cans is made by local artists
MM: I saw the beer van at the Maui Brewer’s Fest (which was awesome by the way) – what’s the news with that? Is it available for public and private parties?
GM: You bet, it’s often used for weddings, large parties and corporate events.
MM: Do you have set rates or does it depend on the event?
GM: It depends on the event but generally we have an all inclusive package that includes all 10 faucets with a different beer on each, a driver/beertender and setup, etc. The party definitely rolls up with us!
MM: What’s the best part about doing business on Maui?
GM: There’s a lot of great things about doing business here. I’d say my favorite is the job creation and direct community involvement. I always say my single favorite thing about what I do is giving someone a job. We don’t spend money on advertising, we instead support our community with events and fundraisers. Festivals are a big part of that. Also, because we aren’t absentee operators – we interact directly with the charities and the people affected by them. I often get stopped by people around town , especially at Whole Foods, I eat there a lot, and they thank me for the support of XYZ charity because they have a family member directly impacted by the cause we’re supporting. That feels good.
MM: Speaking of helping out with the community, this year was the fifth annual Maui Brewer’s Fest, is that your biggest annual event?
GM: Yes. It is the biggest event we are title sponsors of each year. The MACC (Maui Arts and Cultural Center) is the organizer and all proceeds benefit them. We are the chief sponsors and are directly involved in planning, primarily on the brewery side, each year. It’s been a great event for Maui.
MM: Did you ever expect your company to grow this big so quickly? What do you owe the success to?
GM: Yeah, sometimes it is a bit daunting, but I knew we’d get where we are. Sometimes it feels fast…other times not so much. I was talking with someone the other day and the best way I can describe it is we’re proud of all we’ve done, but we’re only just starting. When all phases in Kihei are finished you’ll see the complete vision as it is currently formed. Our success has come from a ton of hard work and support by our team of employees, now over 62, and the community. Sticking to our founding principles of brewing locally and being authentic, drawing on the agriculture community and promoting Maui and Hawaii has been important. At the end of the day, it’s being who we say we are, doing what we say we do, and continuing to innovate.
MM: What are you most proud of so far?
GM: I’m proud of the family we’ve created here on Maui. Not just our team, but our friends and supporters in the community. Making them proud, gives us pride.
MM: What is your favorite beer?
GM: Thats a really difficult one… lately I’ve been infatuated with the beers from the brewpub, Kaiao, our Lead Brewer at the pub, has been making some great ones, Hoku’ula Red and HI Standards IPA…. but this past week I’ve rekindled my love affair with CoCoNut PorTeR.
MM: Garrett, thanks so much for the interview – now you’ve made me thirsty for my own favorite, the Big Swell IPA!
Want more? Here’s some more background info on MBC:
The brewery handcrafts ales and lagers using only the finest natural and local ingredients. The owners’ passion for creating a great tasting beer has been proven, with their beers winning awards every year since inception. (Click here to see the list of awards up through 2012) The company is also dedicated to sustainability, donating spent beer grain to local farmers for feed and compost, installing solar panels on their brewery, and using bio-diesel from their brewpub for their delivery vehicles.
The brewery uses aluminum cans for their retail beers for several reasons, not the least of which is the preservation of freshness and taste, which can be affected by light damage through a glass. Aluminum cans are made on Oahu, where as glass bottles would have to be imported from the mainland. Glass can also break, and when you are enjoying your nice cold beer on the beach in Hawaii, you don’t want to have to worry about stepping on broken glass. In another gesture of environmental awareness, instead of the typical plastic rings that can ensnare marine life, a unique, recyclable plastic carrying device is used to hold the cans.
Still want more? Make sure to ‘Like’ Maui Brewing Co. on Facebook.
What’s your favorite MBC beverage?